I just completed this draft of an article at the request of my collaborator in marketing at Sounds True, Shelly Vickroy. Comments and questions welcome!

Working for Good is an orientation towards business and work focused on serving the greater good, contributing to create a better world in some way, with more sustainable, healthy, and fulfilling lives. In my definition of Working for Good the process is the product. That is, the way we conduct ourselves and treat each other and the world around us is as important as what we produce. We can work in a green business, a social service organization, or some other endeavor focused on making the world a better place, but if we treat others and ourselves with disregard or disrespect in the process, we end up creating something far short of our intention. The Working for Good approach cultivates embodied awareness and fosters connected collaboration, deepening our humanity and facilitating shared vision and aligned action to address pressing social and environmental issues, and to realize opportunities to enhance life. Working for Good fosters conscious business.

This is the context for considering the role of marketing in Working for Good, and how marketing can be a conscious act in service to the greater good.

What is Marketing?

Based on the blatant manipulations of mass market advertising, the astounding waste of direct mail and promotional trinkets, and the barrage of messages we receive everyday from marketing channels through all of our senses, many people who want to create a better world, with sustainable peace, prosperity, and happiness for all, think marketing is irrelevant at best, evil at worst.

In the context of Working for Good and conducting a conscious business, marketing serves an appropriate, necessary, and generative function. We can consider marketing as a process of communications focused on cultivating relationships. It is a process of representing who and what you – your company, your brand, your product or service – are: what you stand for, what value you promise to deliver to others, how you will relate to others. Conscious marketing let’s others know you exist and that you have something valuable to offer to them and to the world, and gives them an opportunity to consider engaging with you and your product or service. It doesn’t force them to, but makes the option available to them.

Marketing is like skin: it is the membrane that connects the inner business with the marketplace. To continue the metaphor, marketing is a function that covers and provides a window into the entire spectrum of a business. By representing and communicating what a business stands for and what it sells, marketing calls on everyone within it and every communication emanating from it to be clear, connected, and true to the essence and identity of the company. As a pervasive membrane, marketing serves an integrative function, holding a company together and reflecting its integrity. Just as healthy, radiant skin reflects a healthy person, healthy, radiant messages emanating from a business–through its employees, its communications materials, the way it produces, packages, and delivers its products and services, etc.–reflect a healthy business.

Marketing provides a platform for a business’ stakeholders—investors, customers, new team members, vendors, and others—to assess the integrity of the company. Does it deliver what it promises? Do its practices–such as the way it treats people, the environment, the communities where it conducts business–align with its stated intentions, values, and communications? As a permeable membrane, marketing facilitates two-way communication and exchange, inviting customers and other external stakeholders to inform and influence a company and, in some ways, to co-create it—refining its products and services, deepening its relationship to its stakeholders, and evolving its purpose.

Marketing in the Age of Transparency

Marketing takes on a whole new life in a world with universal access to instantaneous, global mass, communications and in which billions of people have immediate access to nearly infinite information, where secrets are quickly revealed to all. Through the blogsphere and videosphere, one person’s experience with a product, service, or company can become common knowledge overnight. The previously secret art and science of product development is now increasingly done in the open marketplace, engaging outsiders and even customers openly in the process.

ebay has built the web’s premier commerce site based on its reputation system and the transparency of transactions. Similarly, the performance ratings of third party sellers through amazon.com are visible to all.

George Holliday’s videotape of the Rodney King beating in 1991 demonstrated the power of transparency and sparked major riots. The revelations of the Enron, Tyco, Worldcom and other accounting scandals of the early 21st century catalyzed a new era of corporate transparency, enforced in part by the Sarbanes-Oxley legislation of 2002, but more powerfully fueled by growing demand from consumers, investors, and other stakeholders, and from an emerging recognition of the absolute necessity and competitive advantage afforded by voluntary transparency.

Consumers can now more effectively purchase in alignment with their values, as information about products, sourcing, ingredients, etcetera are readily available. And investors can invest in alignment with their values, as various indices track corporate behavior with respect to various social and environmental indicators.

The emerging ubiquity of transparency provides conscious entrepreneurs, who are building conscious businesses, with a competitive advantage. The marketplace increasingly rewards companies with an underlying embodied commitment to transparent, purpose-driven, relationship and collaboration-based business, through greater trust, loyalty, and engagement, as long as the company delivers quality products and services.

“Markets are conversations.”

The wired world has other significant implications for marketing in addition to transparency. As the authors of the 1999 treatise, The Cluetrain Manifesto, observed, “Markets are conversations” not monologues from companies to consumers–enabled by mass media–and the new social media technologies are facilitating global networks of informed and empowered consumers and employees. Companies are no longer the sole or even principal generator of ideas and information relating to their own business. “People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.”

Another reflection of the organic stakeholder system is the powerful phenomena known as “crowd sourcing,” which catalyzes the wisdom of groups to inform decisions. In We are Smarter than Me, Barry Liebert and Jon Spector “and thousands of contributors” tell the stories of dozens of businesses – from large corporations like Proctor & Gamble, Eli Lilly, IBM, and Virgin Mobile to smaller companies like Australian brewery Brewtopia – that are designing their products, creating marketing campaigns, delivering customer service and more, by tapping into large groups of people, online, around the world. Crowd sourcing deepens the interconnectedness between stakeholders and illuminates the reality that businesses exist in complex interdependent system of stakeholders.

Principles and Questions for Conscious Marketers

Here are some principles to guide conscious marketers, who operating in the context of marketing as a reflection of who we are and what we do–as a membrane, which fosters integrity and facilitates exchange between our inner and outer environments in a transparent, networked system. These principles are intended to guide our actions to foster deep connection and collaboration, learning and growth for yourself, your business, and your stakeholders.

The process is the product: assess your whole business system through this lens.

• Is our product or service fully aligned with purpose, values, and commitments?
• How does this communication–its process and content–reflect our purpose, values, and commitments?
• Are our internal processes–stakeholder relations, production process, waste management, etc–aligned with our purpose, values, and commitments?
• How are we considering the value of and the value we deliver to all of our stakeholders?

Marketing is conversation: in those actions that are specifically outward facing and intended to communicate about your company, brand, product or service, ask yourself:

• Are our communications honest, open, and engaging, rather than manipulative?
• Are we inviting our stakeholders into a conversation through the content, tone, and channels of our communications?
• Are we willing to really listen to them and learn from them? And do they believe us?

Interdependence Facilitates Co-Creation: if we recognize the essential interdependence of life on earth and how this is reflected in what we do through our businesses, and if our deepest purpose is to participate in the evolution of life on earth and to contribute to creating sustainable peace, prosperity, and happiness for all, then…

• How does the principle of interdependence inform our thinking and decisions?
• Are we developing or employing systems, processes, and channels that facilitate collaboration and co-creation?
• Do we cultivate an internal culture of collaboration, and does this culture of collaboration extend outwards to our external stakeholders, somewhat blurring the distinction between internal and external?

By employing the insights and skills of Working for Good, conscious marketing can become an art form for cultivating awareness, connection, collaboration, and co-creation in business. And it can become a tool for building a healthy, sustainable business, with deeply engaged stakeholders.

I love creativity - seeing things differently, finding new ways to do old things, discovering new ideas or new approaches to challenges and opportunities. Creativity is one of the hallmarks of entrepreneurs and entrepreneurship, and one of the great benefits of engaging in the process of Working for Good - cultivating embodied awareness, engaging in dialogue and collaboration, and fostering integration – as it unquestionably contributes to creativity. My colleague Julie van Amerongen has further reflections on the principle of Creativity below, which you will also find in the 26 Principles of Working for Good eBook at workingforgood.com.

I may jump to the end of the alphabet (we've been working our way from A to Z - with Monday's posts) next Monday with the Principle of Vulnerability, which I keep challenging myself to write - as I am marveling at the power of vulnerability.

Yours in Working for Good,

Jeff

“Creativity is the sudden cessation of stupidity.” ~ Edwin Land

Creativity in the work environment is all about finding the sweet spot in the middle of your right brain’s wild impulses and the left brain’s practicality. From time to time, some of us need a little nudge to get out of the cube and move over to the right side. Here are some ideas you might want to try to stimulate your creativity:

• Drive a different route to work tomorrow, or better yet, bike or walk a different way.
• Collaborate and brainstorm – Fastest way to get unstuck and come up with loads of brilliant ideas (and some wonky ones too!).
• Go for a walk. Moving stimulates our mind. For that matter, stretch, hula hoop, dance… just get moving.
• Combine the above and go for a brainstorming walk!
• You don’t have a problem, just a solution waiting to happen. Meditate on it.
• Solicit advice. How would your hero solve the problem? A child? Someone already Working for Good?
• Start work really early. Or really, really late.
• Use color. How come we all write or type in black or blue? Boring! And while you’re at it, doodle throughout.
• Stay awake! Combine your rational thought with your creative explorations and watch the magic unfold.

“The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” ~ Alan Alda

LINKS
Want More? Ten Ways to Get Creative at Work
The Corporate Mystic: A Guidebook For Visionaries With Their Feet on the Ground by Gay Hendricks
Creativity in Business by Michael Ray

Last night I had the great fortune to attend a benefit gala for the Women's Earth Alliance - an incredible organization that (in their word) "unites women on the front lines of environmental causes coordinating resources, training & networks to support thriving women, communities and earth."

The theme of the event - Women Weaving Worlds - could not have been more appropriate as WEA is a true alliance - born as and out of a network of collaboration and embodied through a collaborative network. And their rapid and substantial growth reflects the network effect. Just as WEA is a living embodiment of the spirit of interdependent connectedness, the event was like moving through a warm, rich tapestry of music, food, drink, beauty, conversation, and the radiant energy of purpose, passion, and action. As you may detect, it was highly inspiring, as were the people who attended.

The metaphor of Women Weaving Worlds is one I am coming to understand and deeply appreciate as I spend more time working with women on "women's issues." In late April, I had my first meeting with both Amira and Melinda (I had briefly met Melinda before), with three other women. Our meeting was a long hike to and from the beach, punctuated by a "meeting" on a cliff overlooking the ocean.

This weekend I head to Austin for Accelerating Women Entrepreneurs (AWE) meetings with FLOW colleagues, Nitsan Gordon of Beyond Words-Women in the Center in Israel, Joyce and Ken Beck of the Crossings, and others, for a couple days of "women Weaving Worlds." And the following week I travel to Vancouver at the invitation of Laura Mack of the International Leadership Association, Women of Worth, and more, who - in collaboration with other women who support women - is convening a progression of meetings to explore collaboration in the context of AWE, that reflects this same spirit of Women Weaving Worlds.

I must say I am delighted to be invited into these tapestries and find great inspiration and joy working with powerful, purposeful women. I am also delighted that my 10-year-old daughter Meryl Fé will be accompanying me on the trips to Austin and Vancouver and, while she will be occupied with play mates her age, I trust she will feel the power of the fabric and will learn much from the experiences and this is a very good thing!

Here's to women weaving worlds. May we all join in the process and create a beautiful, sustainable, and gigantic web.

Yours in Working for Good,

Jeff

Without question, courage is essential to the work of entrepreneurs and change agents, and anyone Working for Good. The journey to creating something new and changing something old is not easy and continually calls for courage to face the unknown, the uncertain, the never-been-done before, the "how the heck are we going to make it through this passage" passages.

Here are some more reflections on Courage by my friend, colleague, and collaborator, Elad Levinson. And remember, it takes courage to ask for help!

Yours in Working for Good,

Jeff
www.workingforgood.com

“Courage is going from failure to failure without losing enthusiasm.” ~ Winston Churchill

Courage comes from the French word coeur, which means the heart. To have courage means to have heart.

What is the relationship between having heart and Working for Good? Without heart, work becomes meaningless. Heart infuses the act of working with life-blood, which animates and infuses us with vitality and intent. With heart, anything can become a heroic journey; without heart it is just going through the motions.

When does heart show up as a principle? Everywhere in the process of conceiving, connecting and collaborating to produce the big idea that is behind the product or service you want to bring to life.

1. It takes heart to motivate us to do good – heart is what initiates us wanting to solve an environmental or social problem and to make a difference through our work.
2. Courage – the strength of our heart – binds us to the task when the going gets rough and connects us with others with whom we share the journey.
3. Courage is required to have the difficult conversations and to engage in authentic dialogue.
4. Courage supplies the fuel for sustaining our effort when we are tired and dispirited. And courage is contagious. The heart-based power of others – can lift our heart and make us recall once again why are doing what we are doing.

Courage is the fuel for persistence and catalyst for decisiveness.

“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.” ~ Eleanor Roosevelt

LINKS:
Lovetta Conto and Akawelle: life emerging out of war.

I spent the past two days (May 28 – 29) at Bentley University outside of Boston attending the first Conceptualizing Conscious Capitalism conference, which is intended to be a precursor to the Conscious Capitalism Institute. The event, produced by Professors Raj Sisodia of Bentley (co-author of Firms of Endearment: How World-Class Companies Profit from Passion & Purpose) and Ed Freeman of University of Virginia (“author” of the stakeholder model of business management), with Shubrho Sen, serial entrepreneur, outsourcing pioneer, and visiting professor of marketing at Bentley. In addition to providing an enlightening survey of work being done in diverse academic disciplines at universities throughout the country and around the world, the event convened an inspiring and energized group of academics and others dedicated to transforming business and business education, and making meaningful progress towards these ends.

Among the highlights were inspiring presentations by pioneers in the practice of Conscious Business Roy Spence, Chairman and CEO of GSD&M IdeaCity and co-author of It’s Not What You Sell, It’s What You Stand For, and John Mackey, Chairman and CEO of Whole Foods Market, author of the new audiobook, Passion & Purpose: The Power of Conscious Capitalism, and co-founder of Conscious Capitalism, Inc (aka FLOW), and a conversation between John and Peter Senge, author of The Fifth Discipline (among other books) and founder of the Society for Organizational Learning.

In addition to exploring the implications of applying consciousness to business in general, marketing, leadership, and other aspects of business in particular, Raj began the conference be setting outlining the frame of Conscious Business, which John powerfully articulated in his presentation. The core principles of Conscious Business are:

1. Purpose: Finding and focusing on the higher purpose of the business.
2. Stakeholder Orientation: focusing on the health of the overall system, rather than singularly on the return on shareholder investment.
3. Servant Leadership: through which the management plays a role of steward to the company’s deeper purpose and stakeholders, focusing on fostering a harmony of interests.

You can watch a brief video of John talking about Conscious Business on the Sounds True web site and you can order Passion and Purpose from the FLOW website, where you can also order Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World’s Problems, by FLOW co-founder Michael Strong, which also features a chapter by John on Conscious Capitalism.

Earlier this month, Conscious Capitalism, Inc. launched the Conscious Business™ Alliance and began design and development for the 2009 Catalyzing Conscious Capitalism event in October in Austin. Both the CBA and CCC event are by invitation, so please let me know if you are interested.

I am honored to serve as Executive Director of Conscious Capitalism, Inc and on the Governing Circle of the Conscious Business Alliance. In both capacities, I encounter people everyday who are applying the principles of Conscious Business, studying, and promoting their positive impact, to cultivate and advance new ways of thinking about and practice “the art of business.” While we certainly have a long way to go before this new approach is predominant, the journey of a thousand miles is definitely well under way.

Here's to the movement!

Yours in Working for Good,

Jeff

www.workingforgood.com

My favorite commitment quotation is Goethe's, which goes like this :"Until one is committed, there is hesitancy, the chance to draw  back, always ineffectiveness. Concerning all acts of initiative  (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamt would have come his way.

What ever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now!"

Commitment is a powerful force, that moves or, perhaps, aligns with providence . Below are some reflections on Commitment from my friend and collaborator Julie van Amerongen, followed by some more by me.

May the force (of commitment) be with you!

Yours in Working for Good,

Jeff



“If you deny yourself commitment, what can you do with your life?” ~ Harvey Fierstein

Most of us are committed to something that requires mutual commitment from others – relationships, an organization, our Monday night poker game…  But commitment in terms of Working for Good is a commitment first and foremost to yourself, to your values, principles, and personal growth.  It requires clarity, consistency, and persistence, and is, in its very nature, active, hard work.

Once you are clear about what you want to commit to, commitment can be profoundly liberating.  It frees up your energy to focus on your work and sometimes it seems as if things start lining up to support you in your action toward your goal/s.  Commitment catalyzes action a whole lot faster than hoping, wishing, dreaming, or praying. 

Do your commitments line up with where you want to go?  If not, better get committed to making some commitments!

“I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.” ~ Frank Lloyd Wright

Jeff: Keeping commitments is one of the most powerful building blocks of integrity—the ability to congruently hold together, the way a tree holds together with its roots seamlessly connected to its trunk, which seamlessly connects to its branches and out to its leaves. If our intention aligns with our expression, which aligns with our actions, we cultivate integrity—and others recognize us for it. Keeping our word to ourselves is the initial step in keeping our commitments. Keeping our word to others ensues from there. Holding each other accountable for our commitments is a great service we provide to one another. A short list of core commitments for Working for Good might include: continually cultivate awareness, stay on purpose, act according to principles, and support one another in doing all three of these.


LINKS

Commitment http://www.youtube.com/watch?v=aDnPeZoaVno

Thursday night my daughter Meryl Fé and I watched Mr. Smith Goes to Washington. It had been decades since I watched this Frank Capra classic with Jimmy Stewart. Sometimes we all feel like Jefferson Smith, facing the seemingly insurmountable sustained by our sense of purpose, principles, and passion, and will power. As he says towards the end “… and you know you fight for the lost causes even harder than for any others. You even die for them.”

At his commencement address this week at University of Portland Paul Hawken observed… “When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse. What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.”

My experience is very much like Paul’s; everyday I meet, hear about, and communicate with countless people who are working for the lost causes and, by virtue of their work, the causes are far from lost. I recall an article I read in the CoEvolutionary Quarterly in the early 80s by Paul, in which he calls human creativity the most powerful anti-entropy agent in the universe. We can create order, beauty, reason, peace, where there is chaos, decay, and irrational violence, by the purposeful engagement of our hearts, minds, and bodies – envisioning a new reality and a path to manifesting it, bringing our intention into action, to pursue the path, and creatively evolving our generative process to reflect new information and circumstances. This is what we evoke with Working for Good.

And like Jefferson Smith, as much as we emphasize the object of our attention, we focus on the process by which we engage in our pursuit. There’s only one rule, he proclaims to the congregation of Senators and bystanders “love thy neighbor….”

How we pursue our causes is as, if not more, important that what we pursue. The process is the product!

Wishing all a happy Memorial Day weekend; ideally filled with time with loved ones, and time for yourself–to rest, reflect, and rejuvenate.

Yours in Working for Good,

Jeff

It is highly appropriate that this posting is principally written by my friend, colleague, and collaborator Elad Levinson. If it weren't for Elad, I doubt I would have written Working for Good: Making a Difference, While Making a Living last year. Elad's insights, support, guidance, and encouragement brought out the best in me. And working with Elad and Julie (van Amerongen) made the process of writing the book an integrated one for me, as one of the essential elements and skills of Working for Good is collaboration.

Designing and facilitating the first Working for Good workshop (May 2nd in Mill Valley, CA) as with our previous collaborations on events and meetings, was a rich a enriching experience, deepening my understanding and practice of Working for Good. Without further ado... here is Elad on Collaboration.

Yours in Working for Good,

Jeff

“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” ~ Charles Darwin

Once upon a time it was thought in the world of business and all things results-oriented that the way you got to your desired outcome was through hard work and will power. Or just simply power – the ability to impose your desires on others by force, skill, or guile.

Over the past twenty years that fantasy has been deflated by examples that demonstrate both the limits of power over and the limits of individual contributions to success of any endeavor. Today it is widely accepted that collaboration is the principle means by which good things come to fruition.

True collaboration is the process of co-creation, tapping into the knowledge, wisdom, experience, and skill of all of the participants to create a group mind – smarter and more capable than any individual. The whole is greater than the sum of the parts.

In collaboration, groups of people find the best ways to solve problems and to cause results via a robust process of dialogue and synthesis that leads to new insights and innovations. Dialogue is not debate – it is not the “I can prove that I am right to you by the force of my logic, will or loudness of voice.” Rather, dialogue is thoughtful assertion and careful listening with curiosity inspired by a sincere willingness to learn and synthesize with others’ conceptions.

The content of collaboration can be anything that we are out to explore or create together. The keys to collaboration are the factors of human performance, including communications, commitment, trust, and performance.

Collaboration begins with a sincere desire to establish a consensual understanding of the issue (i.e. goal, objective, or problem) to work upon together, the definition of success, an agreement on process, and a commitment to work together. Collaboration is fulfilled by following through to produce the results the group agrees upon, through the process defined.

Collaboration is at the heart of all new product and service innovations and for that reason it is imperative that collaboration be treated as a skill set that is learn-able and worthwhile taking the time to develop.

“There are two ways of spreading light: to be the candle or the mirror that reflects it.” ~ Edith Wharton

LINKS

Interaction Associates

David Straus’s excellent book How to Make Collaboration Work: Powerful Ways to Build Consensus, Solve Problems, and Make Decisions

In the context of my work with FLOW and my collaboration with FLOW co-founder Michael Strong (author of Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World’s Problems), for the past three years I have been deeply engaged in advancing the idea of Peace Through Commerce.

This coming week I will be moderating the last week of a two-month long Peace Through Commerce eConference at BusinessFightsPoverty.org, the focus of which will be “Where do we go from here?”

Among FLOW’s responses to the question of where do we go from here? Are: to catalyze a Peace Through Commerce Alliance, focused on facilitating collaboration on-the-ground in various places around the world to cultivate Peace Through Commerce projects and systems and on spreading the word about the importance of Peace Through Commerce to advancing peace and prosperity. In collaboration with PTC Allies, FLOW will be co-producing the next Peace Through Commerce conference early next year at Thunderbird School of Global management.

The idea that economic opportunity leads to peace is long-understood on some level, as people who trade together tend to build relationships and dependencies that preclude conflict, and when people have basic needs addressed, opportunity to enhance their conditions, and hope for the future, they tend to be more peaceful that belligerent. Various indices validate this understanding, including the Fraser Index of Economic Freedom, the World Bank’s Doing Business Project, among others. This week my friend Haley Rushing (Chief Purposologist of the Purpose Institute and co-author of It’s Not What You Sell, It’s What You Stand For) introduced me to the Gallup Organization’s World Poll and Global Migration Report, which strongly reinforce the idea that economic opportunity is the key to peace. “What the whole world wants is a good job. That is one of the single biggest discoveries Gallup has ever made.”

While, clearly, people need to have their basic needs met and have to be and feel safe and secure, to venture into enterprise development and trade, having meaningful work and feeling a sense of opportunity are key to establishing an orientation towards peace.

Please join the Peace Through Commerce eConference next week, and consider how you can support the Peace Through Commerce movement.

Yours in Working for Good,

Jeff

This posting, written by my colleague and collaborator Julie van Amerongen, celebrates Authenticity as a core principle of Working for Good.

Authenticity is certainly worth cultivating. Like happiness, profits, and other such things, it tends to be the result of focusing on other things, rather than something you can accomplish by focusing on it directly. And, ultimately, others will be the judge of whether or not we are authentic.

Yours in Working for Good,,

Jeff

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ~ Ralph Waldo Emerson

Can you sense when you are truly being authentic in your work? For me, it’s when I’m really connected with my passion and working actively in that direction. I feel confident and energetic, focused, creative, light and productive. I am honoring my inner world, while expressing myself in my outer work world.

Applying the Working for Good skill of Awareness, we can tune into our passion and purpose, and what our unique offerings really are. And, when we carry our purpose through Embodiment to Integration we activate the power of being evermore deeply authentic and witness the results, such as taking better care of yourself, more connection with your office team, or experiencing more success overall. It just feels right.

Before attending the Working for Good workshop, participants are asked to take the Keirsey Temperament Sorter - a personality questionnaire designed to help people understand themselves better. Inquiring into our deep-routed behavioral patterns and understanding our tendencies, supports us to align with and express our strengths, address our weaknesses, and be more authentic. When we can see ourselves, we are more likely to be ourselves.

“That inner voice has both gentleness and clarity. So to get to authenticity, you really keep going down to the bone, to the honesty, and the inevitability of something.” ~ Meredith Monk

LINKS

Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value, by Bill George

Keirsey Temperament Sorter