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The Essential Role of Marketing in Working for Good

Posted on Jun 13th, 2009 by Jeff Klein : Chief Activation Officer Jeff Klein

I just completed this draft of an article at the request of my collaborator in marketing at Sounds True , Shelly Vickroy. Comments and questions welcome! Working for Good is an orientation towards business and... More »

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Jeff Klein : Chief Activation Officer

Creativity

Posted on Jun 8th, 2009 by Jeff Klein : Chief Activation Officer Jeff Klein

I love creativity - seeing things differently, finding new ways to do old things, discovering new ideas or new approaches to challenges and opportunities. Creativity is one of the hallmarks of entrepreneurs and entrepreneurship, and... More »

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Jeff Klein : Chief Activation Officer

Collaboration

Posted on May 17th, 2009 by Jeff Klein : Chief Activation Officer Jeff Klein

It is highly appropriate that this posting is principally written by my friend, colleague, and collaborator Elad Levinson. If it weren't for Elad, I doubt I would have written Working for Good: Making a Difference,... More »

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Jeff Klein : Chief Activation Officer